Dear Customer,
with this we simply updated so complete and thorough in translating the Italian press of FLO (Fairtrade Labelling Organizations International) 27/10/2009 regarding the increase of minimum prices garantiti ai produttori di banane, come riportato anche nella pagina web di FairTrade ( www.fairtrade.net ) in cui troverete, però, solo le versioni in inglese e spagnolo.
Cordiali saluti
Fairtrade combatte la guerra dei prezzi delle banane
L’aumento dei prezzi delle banane Fairtrade contro la diminuzione dei prezzi dei supermercati
27 ottobre 2009
Fairtrade Labelling Organizations International (FLO) has increased the Fairtrade minimum price for bananas bringing the highest value ever achieved despite the lower prices in supermarkets. FLO considers the extent necessary to meet the needs of producers who are faced with the escalating costs of production.
"We must act to protect the producers," said Rob Cameron, Chief Executive Officer (CEO - Chief Executive Officer) of FLO. "This price minimum will help farmers and workers of Fairtrade products to cover their costs and protect them from the price war as the worst consequence of bananas, which brings hundreds of thousands of people at the deepest poverty.
The latest round in the banana price war was launched last October by a great Englishman who has cut the discount price of the ban
ane sold at £ 0.38/kg - the lowest in recent times, barely a third of the value of sales 7 years ago. Over the years, the commercial price of bananas has dropped because supermarkets sell this product "Prince" below production costs to attract customers when, in fact, the producers of bananas are now facing higher costs for fertilizers and packaging due to the higher oil prices . FLO experts warn that by transferring the losses to producers, lower supply chain, this will threaten the very existence of income for farmers and workers of bananas worldwide.
to improve producers' incomes and ensure fair trade
, increased the FLO minimum price of Fairtrade bananas by about 21.2% higher than the values \u200b\u200bof 2006, with effect from 1 January 2010 . For Colombia, it means that for the conventional Fairtrade bananas from the price paid to producers would be U.S. $ 8.50 for box of 18.14 kg higher than the old price of U.S. $ 6.7
5 / cardboard. In addition to the specific price for each country, FLO has also established a minimum price for all production regions of bananas - another step that opens the Fairtrade producers of bananas around the world that meet the Fairtrade standards. Banana producers' organizations continue to receive an additional U.S. $ 1.00 / box of Fairtrade premium to invest in social development, environment and trade and to increase income.
"In this way, consumers do not just decide to actively help the most disadvantaged farmers and workers, but they buy a product of the highest quality," said Rob Cameron called for an increase in the support of consumers to producers.
Fairtrade The standards take account of the preparations to be used to protect the environment and climate, require producers to not use herbicides, preferring, instead, the manual control of weeds. This not only produces "best bananas", but takes time to work in financial and economic crisis.
"We wanted to increase by more than the minimum price," says Cameron. "But we have to balance the fine line between what consumers would pay in the light of very low prices below cost of supermarkets and the urgent needs of those who have joined the Fairtrade system to fight a terrible poverty. "
Col minimum price increased, FLO is addressed, also the banana industry and governments to try to end this war of prices and develop long-term strategies that will lead to better trading conditions and at affordable prices and thereby ensure the supply and the income of millions of banana producers from around the world.
Note: FLO Fairtrade standards down. L’organizzazione unisce organizzazioni nazionali e dell’Europa, Nord America, Giappone, Sud Africa, Australia e Nuova Zelanda così come una rete di produttori rappresentanti delle organizzazioni di produttori certificati Fairtrade in America Latina ed Africa. Oggi giorno, più di cinque milioni di persone – agricoltori, lavoratori e le loro famiglie - di 59 paesi in via di sviluppo beneficiano del sistema internazionale Fairtrade.
Fairtrade Fights Banana Price War
Increase in Fairtrade Banana Prices counters Supermarkets Race to the Bottom
27 October 2009
Fairtrade Labelling Organizations International (FLO) is raising the Fairtrade minimum price for bananas to its highest level to date despite downward spiraling supermarket prices. FLO considers the move necessary to satisfy producer needs in the face of rising costs of production.
“We had to act to protect our producers,” says Rob Cameron, CEO of FLO. “This price floor helps Fairtrade farmers and workers cover their expenses while shielding them against the worst impact of the current banana price war, which is threatening to drive hundreds of thousands into even deeper poverty.”
The latest round in the banana price war was launched in early October by a large UK discounter who cut banana prices to £0.38/kg – the lowest real price to date, just one-third the value seven years ago. Commercial banana prices have been in long-term decline as supermarkets will sell this core product below cost of production in order to draw customers. Meanwhile, banana producers are now facing higher expenses on fertilizer and packing due to rises in oil prices. FLO experts warn that shifting the loss down the supply chain to producers will threaten the livelihood and existence of banana farmers and workers around the globe.
As part of its aim to maximize income to Fairtrade producers and secure their livelihoods, FLO is increasing the Fairtrade Minimum Prices for bananas by an average of 21.2% over 2006 levels, effective January 1st, 2010. For the key indicator country Columbia, this means companies must pay producers at least US$8.50 per 18.14 kg box for Fairtrade conventional bananas, up from US$6.75/box. In addition to country-specific prices, FLO has now also set minimum prices for all banana-producing regions - a move that opens Fairtrade to banana producers across the world who meet Fairtrade standards. Meanwhile, banana producer organizations will continue to receive an additional US$1.00/box in Fairtrade Premium on top of the price to invest in social, environmental or business development, and to supplement incomes.
CEO Rob Cameron is calling on continued consumer support for the increase. “That way, shoppers not only make a conscious decision to actively help the most disadvantaged farmers and workers to help themselves – in addition, the also buy the higher quality product,” he says.
The Fairtrade standards include provisions for climate protection and the environment, and call for producers to avoid herbicides in favor of manual weed control. This not only leads to a “better banana”, but also provides jobs in times of financial and economic crisis.
“We would have liked to increase our minimum prices even more,” says Cameron. “However, we have to balance the thin line of what consumers are willing to pay in light of below-cost rock-bottom supermarket prices and the urgent needs of those who have joined the Fairtrade system to combat dire poverty.”
With the price increase, FLO is also calling on the banana industry and governments to undertake steps to end the price war and to develop long-term strategies that result in fairer trading conditions and sustainable prices, thereby securing supply and the livelihoods of millions of banana producers around the world.
For more information on the new banana standard, see our Banana Factsheet
For the complete table of new banana prices, see our Banana Announcement
For further information, please contact:
Reykia Fick, External Relations Coordinator
+49 228 949 2314, r.fick@ 
fairtrade.net
Note: FLO sets the standards for Fairtrade. The organization unites national Fairtrade organizations across Europe, North America, Japan, South Africa, Australia and New Zealand, as well as producer networks representing Fairtrade certified producer organizations in Latin America, Africa and Asia. Today, more than five million people - farmers, workers and their families - across 59 developing countries benefit from the international Fairtrade system.
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