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Crisis as "Einstein"

"No pretendamos que las cosas cambien, si siempre hacemos lo mismo. La crisis es la mejor bendición that can happen to people and countries, because the crisis brings progress. Creativity is born of anxiety as the day comes from the dark night. The crisis is born inventiveness, discovery and major strategies. Whoever overcomes the crisis surpasses himself without being overcome.

who blames the crisis its failures and neglects his own talent and respects more problems than solutions. The real crisis is the crisis of incompetence. The disadvantage of individuals and countries is laziness to find solutions to their problems. There is no crisis challenges, without challenges life is a routine, a slow death. There is no crisis merits. It is in the crisis where the best of each, because without any wind caress crisis. Talk of crisis is to promote and silent in the crisis is to exalt conformism. Instead, work hard. Get it over with the only looming crisis, which is the tragedy of not wanting to fight for. "Albert Einstein

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Cocoa Cocoa, chocolate good base of biological

Cocoa fundamental component of chocolate, is a plant native to America. The first European to discover cocoa beans was Christopher Columbus during his fourth trip to Europe, to arrive at what is now Nicaragua. These beads were used by the natives as currency, as well as being used to prepare a delicious drink.

is called in Ecuador "National" or "fine and aroma, flavor up" and is the most particular tastes of all varieties.

Sensory analysis:
rather dark brown color with violet.
Aromas of wood (cedar), snuff, prunes, dry leaves, thé same unfermented, notes of roasted nuts.
Flavors: walnuts, and a mature bitter without aggressive (not need as much sugar as other cocoas), exceptionally long aftertaste.
They have a soft bitterness, high acidity and fruity flavors. Are somewhat astringent, pose a subtlety and delicacy aromatica. Detectable acidic fruit flavors (Citrus, berries, etc..) And currants.

cacao of Ecuador's famous 'Flavor Top':

cocoa production originates in wet part of the Ecuadorian coast in the provinces of Los Ríos, El Oro and Guayas, particularly in the Guayas River Basin, an area to which the area was named "Top", from which came the best cacao. At present, the crop covers an area of \u200b\u200babout 263,000 has distributed in the provinces of Costa, Sierra and part of Oriente.Las provinces with the largest crops are the province of Los Rios 35% of the total planted, with 25% Guayas, Manabi, 14%, emeralds on 8 % and 5% Gold. Among the provinces of Pichincha, Cotopaxi, Bolívar, Chimborazo, Canar, Azuay and the East share the 13%.

Author: Franco De Panfilis

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Mercato in crisi? 2009: è tempo di cambiare marcia!

These days I wonder what will happen with the biological, on the future of organic bananas, even if we go ahead with organic imports from Argentina and in general what are the We expect the organic market.

The long-time devoted to this area allows me to have a global vision through the many years of relationships with other producers in South America and commercial activity developed both the Italian and European market. In 1997, pioneers in this area, we started setting up a program to supply organic bananas continuativo che settimanalmente offriva prodotto al mercato italiano. Siamo stati i primi ad arrivare in Europa con agrumi e susine biologici in contro stagione ed ancora oggi siamo i soli ad arrivare direttamente nei porti italiani con pere e mele biologiche a partire da fine gennaio; senza menzionare le ciliege biologiche via mare che facciamo arrivare ogni Natale!

Conservo la memoria di tutte le difficoltà attraversate in questi anni e devo dire che noi, operatori del bio, giungiamo a questo periodo di crisi globale e generalizzata con una posizione solida e con prodotti che certamente non hanno surrogati sul mercato.

There we discuss the question of whether to go ahead, in case of AS ...

Plantation plum bio at the foot of the Cordillera de los Andes, Mendoza, Argentina

There is certainly a lot of tension, or caused by some buyers which must take home Results from caterers who could not act on the price of pasta or bread like-minded adjustment variable imported goods, especially biological ones (more expensive for them, anyway!), small and medium-sized companies looking right now to balance their accounts at the expense of catastrophic bio .... definitely no ... nothing new under the sun.

The current situation certainly deserves a deeper analysis. In our case, some time we are doing a comprehensive review of our work by reviewing our network with producers and streamlining wherever possible to strengthen an organization modern and efficient by not depersonalize our business.

bio Many projects, including ours, is consistent in that golden moments of "lean", they aim to establish consistent relationships with partners as local customers. We have ignored the insane prices of the second half of 2007 (remember when the box of conventional bananas Chiquita cost 30% more than in our bio?) And today we do not accept arguments of defeatists "download" on the skin of the manufacturer.

This global crisis began in the summer of 2008 provided a plethora of bad analysis and forecasts for the organic market così lontane dalla realtà da apparire oggi, dopo solo 6 mesi dall’inizio, come una farsa di molti attori che operano all’interno del mercato bio senza conoscerlo e tanto meno crederci. Le stesse analisi di sedicenti esperti continuano imperterrite ad offrire una visione catastrofica della realtà vaticinando la fine della “moda bio”. Altri approfittano del particolare periodo congiunturale per tentare di allungare i tempi di pagamento o per tagliare la gamma bio dai menù scolastici, considerando che qualsiasi cosa fuori dall’orticello di casa sia di per sé caro e da evitare.

In più, questa fine anno, ci è toccato anche ascoltare la proposta di bandire gli pineapple supplanting the shelves with lentils PDO, produced much more "attached to the territory," but less suitable for a dessert! (I wonder if players like us, who pay on time hundreds of thousands of euro in taxes, customs duties, our own logistics feeding induced a significant on the service sector, should be classified as people just stuck to the territory!).

For these reasons, instead of how others write about what will happen, I decided to summarize this article in a series of year-end "antidotes" to keep in mind:

1 - bio ... do not underestimate the consumer's offer a plan, not just a product!

Buying groups and trips to the countryside to buy directly from producers (USA)

consumption and how to take bio. The consumer bio proves attentive, mature and very loyal to their consumption patterns. There has been absolutely the feared collapse in consumption bio.

certainly record a rationalization of the purchases, but without giving up some extra spending scale bio. There is, therefore, a part of Italians who began to save, such as delaying the return of the car, but has focused its spending on goods perceived as necessary, and power supply bio is included in this basket full of shopping " Intelligent. It is a sign of the positive sales trend, especially in organic shops, an example, all the shops Naturasia in recent months have increased delle vendite superiore al 5%.

L’annus horribilis, durante il quale molti indici annunciavano la fine del lusso del biologico, in realtà sta dimostrando per il bio un trend migliore rispetto alla spesa convenzionale. Vado oltre; penso che il 2009 chiuderà finalmente la questione del bio come un lusso, ma sarà finalmente considerato come una necessità per molti consumatori consapevoli di quello che vogliono per il proprio corpo e per l’ambiente che li circonda.

Si apre per tutti noi, convinti sostenitori di questo settore, la possibilità di vivere una nuova codificazione delle modalità del consumo.

Supermercato USA con promozione di mele bio argentine (notare lo spazio dedicato e l’assenza del vassoio)

Approfittando della calma di questi giorni ho potuto osservare la gente, i volti delle persone per la strada, le famiglie con i loro carrelli nei centri commerciali, nei negozi di quartiere…risulta palese il mutamento della spesa. In giro per le città the world (in 2008 alone between car and plane I made more than 135,000 km .... maybe I can say I saw a piece of the world) I could see that we are facing so-called challenged consumption. We are starting, in fact, the conditions for the surrender of marketing experts. Who still wants to impose certain patterns of consumption do not realize that these are profoundly altered, and ignores that the end consumers to stay away from mass production, and today more than ever, despite the crisis in the consumption of various products, want to have the impression of be the center of the product and who produces it. Perhaps even want to feel part of a project and not a mechanism!

Unfortunately, the current situation showed a decrease in bio references in the various outlets of supermarket chains' ghettoisation "again in some corner of the supermarket as they did in the nineties.

bio Store where you present the card manufacturer: "Let's face"

2 - learn to do more and better communication for our "hot" products

Cultural exchanges can only lead to positive results in any field and I think the people I've known only in the last year. I run in my mind the faces of so many employees working responsibly with their land and the belief that transmit their life examples.

In South America the climate has many advantages, the seasons are reversed compared to our hemisphere, and many people here in Europe is to "feel" to table the presence of these products. This year, however, I realized that in addition to many tropical products or products that would otherwise not be found on our shelves during the winter ours, and the optimism of those who produce the best medicine for all of us inhabitants of this old continent in which, at times, a veiled realism takes the guise of a deep pessimism.

There are those who would like to ban these products from our tables overseas claiming that an apple produced halfway around the world there is nothing environmentally friendly, but forgetting that the large amount of refrigeration equipment used to preserve the product nostrano per 6, 8 o più mesi genera un’emissione di CO ₂ tre volte maggiore!).

Mele biologiche a ridosso del vulcano Chillan (Cile)

Maybe the producers of South America live in contradiction sometimes misguided optimism, sometimes resigned to live the ups and downs of their lives. In fact, many do not understand our anxiety about this crisis!

In November, a small producer in Ecuador, already of a certain age, but wisdom that emanated seasoned with a hint of irony he said: "But do not worry, look, that you are now living in Europe we have experienced dozens of times and we're still here alive and well. At most you will learn from us and stop to change cars every year! Just look 'our!

The humor is the basic requirement of those who live life without being overwhelmed ... and for me it is not in opposition to the responsibility, indeed.

we advertise, then these messages contained in them optimism, philosophy of life of these people and their products that, in these times of uncertainty and fear, call it, with a hint of irony, with the keyword "hot." And I'm not referring to our products such as organic bananas that come from "hot" areas of South America.

Actually here in Europe feel that the people really need someone to talk with understanding, that captures the insecurities and at the same time be able to give a message positive. This climate of concern and pessimism is the true enemy of the organic market. I propose to myself first and foremost, but also to my colleagues and clients seeking to create more complicated, a message warmer, a positive effect. How? For example, not answering absently typing on a keyboard without looking into the eyes of your partner and talking more.

I think the "luck" of our work and the opportunity to have a direct relationship with our customers such as the "collection" of orders of goods that we do every Wednesday by telephone by calling each customer and exchanging comments, opinions etc. .. It is a perfect example of the importance of communicating a message warmer converse with people.

We have also placed a number of initiatives to tell the eco-sustainability, human affairs and business in which we have the incredible "luck" of being able to "mix" work and human relations have been criticized for this is private and work ... but after the 40 model is the best life that I conceive.

3 - try new strategies Sales by "system"

... and do not think that price is the only factor to consider. We bored me information on the price (at least start the conversation with a "Hello"); there are other factors to consider for the success of a product and a system. Do not let yourself be influenced by this price and yet still complains of the price, there are different packages as valid invassoiare an organic product is not essential (you can bagging, flopping or delivery cartons intact then selling loose weight if you organize with a organic certification body) ... and if your manager margin not use the brain do not blame the producers or importers!

We increase the range, to give more color to the shelves bio, we present only fresh (on 31.12, I happened to see our bananas in the tray 11.12!)

90% of organic bananas in the EU market sells

packed

Our cell maturation in Bologna

We do all these things and we leave the politics of the decrees which I call "milleproroghe" ... at least these pills listed above do not depend on politicians, but directly from all of us. We also learn to say no if someone is wrong (just ask for the price and continue, virtually alone in Europe, using trays of gold means wrong) without even pointing out the mistake and error undaunted.

Taking the above said about pessimism, I happened to read a summary on the book The Age of sad passions (Miguel Benasayag) which recounts the loss of the sense of future, no longer wants to think long-term and try everything at once without giving confidence to those around us. After tomorrow, those who said showed promise, but now seems synonymous with uncertainty better to trust those who offer me the best today, tomorrow is always time to change providers!

Purchase by a foreign company is almost a pleasure! Some seem to think so, but why buy one that is here in Italy? It is ironic but not only did not follow the French system (where to buy from a foreign supplier requires a last resort) but sometimes even if bananas imported from Germany or pears imported from a Dutch transnational cost more than our say to me: "If this week does not buy from you is because they still cost too much, you are directly imported into Italy, then you should cost much less than the Netherlands' ....

4 - prepare to leave ... we're already doing it!

Many speak of a crisis "V" (strong and sharp but short-lived, only a few months), and others to "U" (ie with effect longer, at least throughout 2009), other, disastrous, even a super crisis "L" (that is, according to these theories we will not live nearly as well-being of first). I, however, I am confident that, no matter what the magnitude of this global crisis, the bio will not only during this period, but then it will be the first recipient at the time of resumption of global consumption.

Is there a limit on the pull the rope, and many organic producers who do not follow the chains of companies that treat their organic farming and sustainability abandon this happens here in Italy, but especially in the so-called Third World Countries. Everything has a limit and the manufacturer no longer burdened with the costs of transport logistics, the costs of importation, the duties ... there because someone wants to reschedule his accounts.

In short, the irrationality dominates, but we think that today more than ever we must make the system look at things from a future perspective and stop thinking small. We climb, but will not be long for the descent, many, however, continue a ragionare come in un vecchio fumetto di Walt Disney (durante le feste i miei bambini mi hanno costretto ad una overdose) dove Pippo, raggiunta la collina, si volta indietro e rivolgendosi all’amico Topolino osserva “Sai, è strano come una discesa, vista dal basso, assomigli ad una salita”.

Buon anno a tutti Voi convinti sostenitori del biologico!

Franco De Panfilis

francodepanfilis@organicsur.it

Holmes Humidifiers Canada

Decided: Come Back !

E' passato molto tempo ormai dalle mie ultime banali scritture.
Questa mattina ho deciso che tornerò a co lor are questo piccolo e dimenticato "blog", di esperienze (bellissime) che ho vissuto in questo anno di assenza dal web.
Prima però devo mandare una urgent mail , poi redigo.

Saluti a tutti gli ex lettori.