B reve comment on my first BarCamp . A wonderful day, sea, sun, crowds, small groups, 2 rooms of interventions more or less interesting, a lot of knowledge, old and new bloggers, good chat, wraps absent cappelletti at will, acrobats photographers, filmmakers everywhere, photos infinite , notes of quality interventions to personam.
I am fully satisfied, I reiterate the congratulations to the organization, maybe I should participate more, but the talk with Adrian , Alfredo , Fabio , Thomas , Alessio, Fabio , Piero , Feba [.. and many others] have kept me away from interventions.
I recovered but some answers [useful for my thesis] on Silvia Marinelli, web content manager Emmealcubo .
I asked: corporate blog, how effective communication?
[E 'game like a rocket ...] First
fully shares the perspective of corporate blog that is open, has an innovative vision of the relationship business and customers, as a means of additional marketing, integrated with other marketing policies . Then I said:
- Open an informal channel of communication, accessible to anyone from the site, it means establish a permanent conversation with consumers, without constraints of space and time.
- Everyone enjoys the information according to your preferences.
- Through the comments open, opens one-way communication, transforming it into an open dialogue.
- creating fresh material, to increase the visibility of corporate blogs, as search engines, through the constant indexing by date, have put blogging at the top of user searches, snapping largely on static web sites with no content updated .
[Meanwhile, today, in Estoril "the Doctor had an emergency!" (G. Meda, Italia 1), Rossi's ! Sorry for friends Ducati, but the victory was only delayed so].
