Read from Sole24ore that advertising online Itlaia year increases of 10.5%. But who loses?
"According to the latest estimates Assocomunicazione, advertising expenditure in 2009 will drop by 21.5% in the press [and I'm sorry, but never buy a copy of the manifesto for € 50] , 10.2% in TV [and have broken with the invasion even in the moto gp] , 9.4% in the radio and 13.9% in the posters. "In light of the macro-economic scenario and considering the decline in other media - said Layla Pavone, President of IAB Italy - 10.5% growth in advertising digital is an extremely positive [...] The Italians are always online and spend more time surfing the quality of value , paying great attention to the messages and content that come from the network, "said Pavone. "It's time to capitalize on this phenomenon of mass to give impetus to new services for citizens and business to develop tradizionali su scala globale» “
Il problema è che l'utente sta diventando sempre più impaziente, io per primo. Soprattutto quando mi collego dal palmare, e la pagina ci mette più di 3/5 secondi per aprirsi, cambio link. Pazienza Zero.
Tra l'altro ho scoperto da Repubblica.it di essere molto sotto la media. Una ricerca della Redshift Research ha rilevato: 1) il 34% degli intervistati (2500 su tutta l'UE) concede a un sito non più di 10 secondi per rispondere e caricare la pagina, prima di abbandonarlo a favore di un altro. 2) stress produces serious problems, especially slow websites to businesses that rely much, if not all, e-commerce.
In fact, the stress from the web is becoming almost a disease. Mainly for employees of FB. There will be so impatient, but the stupid quiz ignorant does not give anyone. I wonder if companies have thought of [stupid] quiz for a mere awareness that never hurts! It would be a possibility of further growth for online ads.
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